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Limina has worked with a broad range of clients of all sizes. Our portfolio spans design solutions in areas such as biotechnology, event management, executive recruitment, internet TV, medical software and devices, news media, social networking, video on demand and venture capital.



Custom Iconography
Branded Desktop Application and Enhanced UI
Custom Desktop UI Design

"We have enjoyed working with Limina Application Office... Their ability to address many aspects of the user experience equation makes them a "one-stop" shop as a development partner... They have participated actively in our development process, providing real-time analysis and testing. They always have something insightful to add to the conversation, and they help us to think about problems in ways that we have not previously considered. Finally, we appreciated the professionalism of the individual consultants and of the company as a whole."
Head of Engineering - Abraxas Applications

Abraxas

Abraxas Applications is a risk mitigation technology and services company. They design, build and deploy counterterrorism technologies and services for the protection of critical infrastructure and personnel. Abraxas engaged Limina to help them better understand the needs of their target users and to improve the workflow, UI design and analysis capabilities of their risk mitigation product. Key user experience improvements included identifying new UI requirements, defining a new interaction model for the application, conducting user research and validating new design concepts, improving workflow, defining clear and differentiated user personas and helping the engineering team envision and design a new data entry and geo-spacial analysis tool.

Industry: counterterrorism and risk mitigation technology
Work Performed: expert UI evaluation, user research, information architecture, interaction design, UI design, iconography, data visualization, and usability testing

Simplified Data Entry
Geo-Spacial Data Analysis By Timeline & Area Gating
Report Managment and Drilldown

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Achieve Telecom

Achieve Telecom provides teachers/trainers, students/employees and schools/corporations with distance learning and professional development solutions and advanced telecommunications resources to modernize their education and training opportunities. Limina has been working with Achieve Telecom since 2005 helping with corporate branding, UI design, print collateral templates, usability, and UI design improvements to their Education On Demand web portal.

Industry: telecomunications, online education
Work Performed: branding, information architecture, UI design, iconography

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Applied Biosystems

Limina's primary goal in working with this leading scientific instrumentation and bioinformatics firm was to implement a strategy for consistency, usability and information-design-driven market differentiation across their diverse and integrated lines of software products. Over the course of three years Limina worked with AB engineering teams on more than 16 different software applications. The application types we worked on include, laboratory information management systems (LIMS), complex microarray display and cross experiment microarray data visualizations designed for easy interactive data mining, acquisition and analysis workflow optimization, biothreat detection, instrument setup and calibration, real-time PCR data analysis, gene sequencing, gene mapping and target assay definition.

Limina also created a set of usability and interface design principles and implementation guidelines which serve as company-wide standard for AB engineering developers to use to maintain interface design consistency across applications.

Industry/Sector: Biotechnology - bioinformatics (genomics)
Work Performed: expert UI evaluation, contextual inquiry, application interface design, iconography, data visualization, usability testing, creating UI standards

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Custom Iconography
Configuration, Data Acquisition and Analysis Workflows
Complex Data Analysis

"Limina was able to come into a highly specialized space (cell cytometry) with no deep expertise in the scientific field and create innovative UI solutions that immediately resonated with our customers. Limina is a highly collaborative and flexible team that helped us build usability into a complex application within a short time and amazed our customers"
Software Engineering Manager -BD Biosciences

Case Study

Becton Dickinson & Company

Limina worked with the BD Biosciences division of Beckton Dickenson for two years. Our UI design services contract with this leading immunocytometry systems provider spans both existing and next generation instrumentation and analysis software. More specifically, we worked on acquisition, analysis and reporting workflow optimization. Some key user experience improvements were made in the following areas; plate level data presentation, acquisition dashboard display and graph & worksheet features & functionality.

Industry/Sector: biotechnology - bioinformatics (flow cytometry) Acquisition, analysis and reporting workflow optimization
Work Performed: contextual interviews, GUI evaluation, application interface design, data visualization, iconography

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Custom Iconography
Configuration, Acquisition and Analysis UI
Plot Gating and Tethering Controls

"Limina did a great job translating the Bridgescale brand to our website. The Limina team worked closely with the stakeholders at Bridgescale to understand what we wanted to convey to our audience and iteratively developed a high quality graphic design and user experience. Limina's team and results are top notch."
Kauffman Fellow - Bridgescale

Bridgescale

Bridgescale is an expansion venture capital firm and an aspiring leader in its space. The company is small and is formed on a strong pedigree. As a supporter of technology companies, and a serious player in its field, it was seeking to create a web presence that reflected these strengths in terms of branding, content, and ease of navigation. Limina worked with Bridgescale to create a strong online brand presence, information architecture, website interface design and HTML templates.

Industry/Sector: expansion venture capital
Work Performed: complete website refresh

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Case Study

Cognizant Technology Solutions

Cognizant is an information technology (IT), consulting and business process outsourcing services firm. They have revenues of more than $2.8 billion, employ approximately 68,000 people and have a presence in more than 21 countries.

Limina was brought in to help a senior-level executive team define a user experience strategy and build a prototype demonstrating a new vision for their internal business management systems. The goal was to define a unified system which would serve as a touch-point for all employees. Key aspects of this engagement included defining a new concept based on integrated simplicity which shifted the system design from a technology and business process approach toward a user goal-oriented, workspaces approach (e.g. I have problem X, here is where I go to solve it). We created a consistent user experience for their enterprise framework that hosts global business management systems including intranet, KM, HR, CRM, and ERP systems, and we created a strategy for integrating social web technologies to enhance productivity, knowledge management, and build their community.

Industry/Sector: technology consulting and outsourcing services
Work Performed: user research, UX strategy and social intranet design

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User Research Report
UI Framework Storyboarding
High Fidelity UI Design Concepts

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discussRH

Discuss RH is an online community which provides a trusted environment for a worldwide network of reproductive healthcare professionals, researchers, activists and policy makers where contribution, collaboration and discovery of quantitative and qualitative knowledge is possible, 24/7.

Limina worked with the Discuss RH team to refresh their brand identity and design a new look and feel for their website. Key aspects of this engagement included taking out of the box drupal modules and customizing their user experience to seamlessly integrate with the website content in ways that were meaningful and useful to the community.

Industry/Sector: secure online community
Work Performed: brand identity, information architecture, interaction design, UI design and iconography

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"Limina was able to understand our service and positioning, then translate that into a web experience that spoke to our audience. They worked with us collaboratively, incorporating our ideas seamlessly with their advice. The team was very flexible and able to respond to our short term needs ("emergencies"), while keeping in mind how these tactical solutions would fit into our broader vision and brand positioning."
Enpresence - Founder

Enpresence Inc.

Enpresence is a start-up web service that utilizes leading edge mobile networking technology to facilitate introductions, both social and professional. Limina was engaged to refine the user experience including branding, visual design and interactive design on the corporate website and mobile applications.

Industry/Sector: social networking and mobile application development
Work Performed: brand identity, website and interface design, iconography and custom graphics


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ENSCO

ENSCO, Inc. has been providing engineering, science and advanced technology solutions for the defense, security, transportation, and environmental industries since 1969. Limina worked with ENSCO to provide them with an actionable list of user interface design improvements and a longer term vision for how to improve the interaction model for one of their chemical, biological, radiological, and nuclear (CBRN) early warning and interactive decision support systems.

Industry/Sector: defense, security, transportation
Work Performed: expert UI evaluation

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Invincea

Invincea is a venture-backed software company that is bringing strong and innovative desktop security to companies with Invincea Browser Protection. Invincea is the first and only fully-virtualized browser solution that seamlessly runs your browser in its own virtual environment separate from the desktop operating system to protect users against all types of Web-borne threats. Invincea (formerly Secure Command) was founded by Dr. Anup Ghosh in 2006 and funded by DARPA to build a prototype virtualized Web browsing solution. The DARPA-funded and patent-pending technology developed jointly with George Mason University's Center for Secure Information Systems has been commercialized under Invincea and is now available to companies to provide the strongest protection against Web-borne threats.

Limina was tasked to take the product out of beta for a bold market release. Our expert UI evaluation provided a roadmap for custom UI design enhancements to deliver both ease of use and visual impact.

Industry/Sector: computer & network security
Work Performed: expert UI evaluation, icongraphy, UI design

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MediaZone

MediaZone is a leading global online broadcaster specializing in sports, entertainment, and international programming. Limina worked with MediaZone to define a UX strategy for their next generation broadband media consumption combined with a tactical UI design to help the company meet near term product release goals. Key aspects of this engagement included strategic experience modeling, streamlining the site's information architecture and creating standardized UI templates

Industry/Sector: Video on demand, Internet TV
Work Performed: competitive analysis, UX strategy, high level experience modeling, feature enhancement recommendations, personas, information architecture, experience design concepts and storyboards

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Molecular Devices

Molecular Devices supplies high-performance bioanalytical measurement systems that accelerate and improve drug discovery and other life sciences research. Molecular Devices provides high quality, cost effective and fully supported imaging systems through custom integration of hardware devices with MetaMorph software. Limina is working with Molecular Devices helping to improve the usability and look and feel on their industry standard microscope automation and image analysis software. Key features of our work with MD include defining a new interaction model and look and feel for their next generation image acquisition and analysis software.

Industry/Sector: Biotechnology, high-performance bioanalytical measurements (imaging)
Work Performed: expert evaluation, iconography, information architecture, interaction design, , UI design, user research, visual design

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RedSeal Systems

RedSeal Systems is a leading developer of security assurance software for medium to large sized organizations. RedSeal software enables organizations to continuously, comprehensively and automatically assess and strengthen their cyber-defenses before they are attacked.

Limina was brought in to help RedSeal identify UI requirements and adjust their product's user interface to meet the requirements of a new market segment. We worked with the Redseal team to design a dashboard view for new users and redesigned the products report creation workflow and report templates. Limina also provided product look and feel, information design and data visualization improvements.

Industry/Sector: network security & risk management
Work Performed:expert evaluation, interface design, iconography, report redesign

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"It is with great pleasure that I recommend Limina. I began working with them nearly 7 years ago and continue to this day to use their services... Limina's work has been top notch and I would not hesitate recommending them to anyone."
Director, Scientific Information Systems - Roche Pharmaceuticals

Roche

As a research-focused healthcare company, Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals. Limina came in to provide usability and UI design expertise to software development teams in the Palo Alto facility.

Limina worked with Roche engineering teams on more than 9 different software applications. The application types we worked on include, federate search, knowledge management, social/community building portals, drug discovery, research and analysis and study management. Key aspects of the work performed included, complex data display, workflow improvement, information design, data visualization improvements and implementation of UI standards.

Industry/Sector: biotechnology, healthcare, pharmaceutical
Work Performed: expert evaluation, information architecture, interaction design, UI design, user research and iconography

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SalesForce.com

Salesforce.com is an online Customer Relationship Management (CRM) software as a service company which provides subscription based access to business software.

Limina was engaged to produce three thematic UI design template sets and associated iconography for the launch of a new Salesforce product called Salesforce IdeaExchange.

Industry/Sector: social customer relationship management software
Work Performed: website interface design, iconography and custom graphic design

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"Thank you Limina! Working with Limina has been a pleasure in every regard. Not only do we include Limina in all of our ongoing internet based activities, our first phone call is to Limina as we contemplate our future web projects in planning and strategy sessions.

Limina's engaging and collaborative spirit actually made the process an enjoyable one."
Managing Director - Senzo Research

Senzo Research Corporation

Senzo Research Corporation is an executive recruitment firm. They specialize in contingency, diversity and contract consultant recruitment services for physicians in clinical development.

Limina worked with this pharmaceutical and biotechnology executive recruitment firm to build its brand identity, marketing strategy and web presence.

Industry/Sector: executive recruitment - pharmaceutical and biotechnology industry
Work Performed: brand identity, marketing strategy and website interface design


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"Limina's strong points include an ability to take on multiple tasks simultaneaously and produce high quality results despite outsire presures or deadlines. They take their profesional work seriously and deliver on every task given. They demonstrate a tremendous level of commtment to their clients. Limina is a recognized leader at Swift Communications, Inc. and throughout the industry.

I am continually impressed with Limina's accomplishemnts and recommend them without heistation or qualification."

Director, Internet Ventures - Swift Communications

Swift Communications

Swift Communications is a regional news publication and distribution conglomerate.

Limina helped Swift develop a new online user experience strategy, conducted user research and brought their new vision to life through an enhanced UI design for their 40+ newspapers. Limina also provided Swift with an updated look and feel for their corporate website.

Industry/Sector: news media
Work Performed: UX strategy, user research and competitive/industry research

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Veoh

Veoh provides a unique system for distributing television and video content that re-writes the rules of television broadcasting. The Veoh Player software, installed on PCs or Macs, creates a virtual television network, a system that is able to distribute TV-Quality, Full-Screen video to the hundreds of millions of users around the world via broadband internet connections.

Limina was engaged to support the re-design of the Veoh broadcaster experience.

Industry/Sector: internet TV & video
Work Performed: website interface design

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Virsona

Virsona, Inc. is a social media service for people who want to achieve digital immortality, interact with figures and icons from the past, and build relationships with characters and brands with the use of real-time online chats. The company's innovative, patented artificial intelligence technology enables Virsonas to "come to life" by giving them the ability to reason, remember and react just like the person or character they were designed to emulate. Virsona, Inc has developed a unique "Online Community," that gives you the ability to create, store and then interact with the entirety of your life experiences.

Limina worked with Virsona to update the information architecture and provide a set of easily implemental UI enhancements for Virsona.com. Limina also helped to define an ontology which would enable Virsona to streamline the entity creation process by identifying sets of attributes that were consistent within and across entities.

Industry/Sector: artificial intelligence, next generation social Media
Work Performed: information architecture, UI design, interaction design

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Web Events Global

WebEvents Global was is an events management firm with the ambition to provide event management solutions using technology as the prime enabler for managing events, supporting attendees, effective data capture, reporting, and quality assurance mechanism.

Limina was brought in by WEG to redesign the company's corporate website. The goals of the engagement were to help to better align WEG's image and content with customer expectations and to position them as a technology and services leader. Limina also provided user experience workflow models and UI assets for their web-based event management products.

Industry/Sector: event management software
Work Performed: branding, competitive analysis, interaction modeling, complete website refresh, iconography, custom graphic design, html development and business card design

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